• Case Study
    Strategy Concepts and Applications: Nestle

    Introduction In this assignment, various issues regarding corporate strategies at Nestle are discussed. In the following sections, four main areas in this context are discussed. Firstly, the cross business strategies within Nestle are discussed. Secondly, a brief discussion on corporate growth strategies and directions of Nestle is presented. Besides, how Nestle utilize several corporate management […]

  • Case Study
    A Strategic Marketing Audit for Barclays Plc

    Introduction Barclays plc is an international-famous British-based financial services firm with 300 years of history and expertise in banking. The company provides a variety of services ranging from personal banking, corporate and business banking, investment banking and wealth management. The firm’s operations can be found across fifty countries across Europe, US, and Africa and Asia […]

  • Economics and Finance

    Background of the Story Perhaps the onset of currency war started when the US government decided to print more money to stimulate its economy – a situation more often referred as seigniorage. Seigniorage is the term used to refer to the situation where a particular government makes profit through the increase of money supply in […]

  • Change Management
    Managing Change and Creativity In Organization: Google

    INTRODUCTION In the fast changing and turbulent business and economic environment, creativity and innovation is increasingly important for the success and performance of a firm. To begin, creativity is a sort of mental process, either conscious or unconscious, that generates ideas, concepts and associations of various elements in the world. Innovation, however, is the profitable […]

  • Economics and Finance
    The Global Financial Crisis – The Case for UK

      Introduction The global financial crisis from 2008 to 2009 recently is a serious financial meltdown causing the Great Recession around the world – and its impacts are particularly negatively felt by the developed countries in the West. In this report, the various challenges due to the financial crisis will faced by the UK government […]

  • Economics and Finance
    Rationales for Mergers and Takeovers

    Mergers and takeovers are both frequently used method to expand a company or to carry out intended corporate restructuring activities. There are many rationales for corporate restructuring activates to be executed. However, among these rationales, controversial and contradicting debates are abundant on which the reasons provided for mergers and acquisitions are grounded (Bogan & Just, […]

  • Accounting
    The Nature and Roles of Financial Management

    Generally, business activities can be categorized into several functional departments such as marketing operation, finance, human resources and information technology. Each of the functional department plays an important role in making the organization a successful and sustainable one. It is very important to realize that without the mutually supportive coordination between each of these functional […]

  • Case Study
    Supply Chain Management, Key Success Factors and Performance of Walmart in China

    Introduction In this writing, the popular topic of supply chain management is discussed. Wal-Mart is used as a case study for this purpose. The company is chosen primarily because the company’s successes in the United States are astounding. The various innovation and new philosophies adopted by the company’s supply chain management in US are researched […]

  • Case Study
    Crafting of a Media and Communication Strategy for iPad

    Introduction iPad is the new innovation from Apple – an exciting and possibly trend setting product in the next few years. Since the launch of the product, the market feedbacks have been good and the sales is increasing. This article will investigate the internet advertising of the product in its website. The observed advertising and […]

  • Case Study
    An Analysis of the Consumer Behaviours

    Introduction This report is presented to investigate the buyer behaviors for PSYCHE. The report is presented as follow. Firstly, the external environment factors facing the firm are analyzed. Two popular theoretical frameworks are used for this purpose. Both PESTEL and SWOT analysis are performed to understand the various external factors can threaten or offer opportunities […]

  • Marketing Management
    A Marketing Plan for Bentley

    Introduction Bentley is a famous luxury brand in the automobile market, where the car designed and manufactured are breathtaking, made for extreme speed and performance, and yet handcrafted with distinctive design for rich people. The car manufacturer is of world class top quality, but the volatile and gloomy economic outlook around the world is hurting […]

  • Accounting
    Why Adoption of Balance Scorecard can be Beneficial?

    There are various advantages from the adoption of Balance Scorecard methodology, as indicated by the popularity of the method and the large amounts of US Corporations as well as the government departments are trying to embrace Balance Scorecard approach to improve performance. First of all, the traditional methods of analyzing and improving company performance with […]

  • Accounting
    Challenges in Implementation of Balance Scorecard

    Although the concept of Balance Scorecard is powerful and logical, the implementation of it is nothing easy. There are many reasons that the implementation of Balance Scorecard can be challenging. These issues are presented as follow. To define and select the relevant measures as the Key Performance Indicators are not something easy. It is not […]

  • Case Study
    Strategic Management Case Study: Claire’s Stores

    A.    INTRODUCTION The report is presenting as follow. In the first part, the current challenges as well as the key changes in the general business environment and the industry landscape that affect CLE’s operations will be discussed. Later, the discussion will shift from the macro-environmental analysis to the micro-environmental or firm-specific analysis. In the last […]

  • Case Study
    Understanding STP and Marketing Mix: The Case of NIVEA as an Example

    A.    INTRODUCTION The increasingly competitive business environment is due to the tremendous increase of organizations is pressing businesses to rethink its marketing philosophy, in order to stand out from the crowded and information overload global environment. Many marketing concepts and philosophies are suggested, by theoreticians, academicians, practitioners and consultants. In this writing, the most basic […]

  • Human Resources Management
    The Six Leadership Styles

    One of the greatest assets of an organization is that strong managers create an environment to encourage members and motivate their high energy (Taggart, 1989). Effective leadership has drawn great attention from organization management in recent years due to its contribution to organizations’ competitive advantage and sustainable profitability. Leadership is as a critical management skill […]