• Accounting
    Cloud Computing Technologies for Accounting Purposes

    Background of the Study New Technologies Adoption: Impacts to Accounting Function within Organisation The availability of new technological invention or innovation often enabled business organisations to better organise its respective business model and structure, to carry out business activities differently and even to provide different services or products for the customers (Robertson, 2013; Yan, 2010). […]

  • Consumer Behaviours
    Co-Branding and Purchase Intention

    Introduction Since the emergence and popularity of the concept of corporate branding in the late 1990s (Burt & Sparks, 2002), scholarly discussions on branding has been increasing within the literature. For many researchers, scholars and practitioners, branding is an important part of marketing management (Xie & Boggs, 2006; Fan, 2005), and even treated as an […]

  • Economics and Finance
    A Country and Market Analysis on India

    Introduction This report will perform a country and market analysis on India, one of the many emerging countries of most promising economic outlook in the future. To facilitate the discussions, the report is separated into a total of five sections. These include: (a) the local business environment, (b) globalization and international trade, (c) legal environment, […]

  • Human Resources Management
    Are leaders born or made?

    Introduction There are many leadership theories within the literature, and that these theories can sometimes seemed contradicting with each other. To explain, as discussed in Mullins (2005), the different theories of leadership can be categorised into these groups: traits approach to leadership, leadership behaviours, leadership styles, contingency theory of leadership, group approach to leadership, transformational […]

  • Consumer Behaviours
    A Literature Review on Consumers’ Tastes, Perceptions and Purchase Behaviours: Within the Restaurant Industry in China

    Tastes and Preferences of Consumers Introduction Tastes of consumers are complicated issues that signify the consumers favour on certain things, whereby as long as the things fall within the boundary of preferences of a consumer, that boundary itself explain about the taste of a consumer (Arsel & Bean, 2013). For example, should a person love […]

  • Business Ethics
    A Literature Review on Corporate Social Responsibility (CSR) and Consumers’ CSR Behaviours

    Understanding Corporate Social Responsibility (CSR) Today, many people would not unfamiliar with Corporate Social Responsibility (CSR), as discussions on it are many. While many people know about the term of Corporate Social Responsibility (CSR), it is also important to acknowledge that it is also sometimes referred as “corporate conscience”, “corporate responsibility”, “corporate philanthropy”, “corporate citizenship”, […]

  • Entrepreneurship
    Literature Review: Leadership Effectiveness and Project Outcomes

    Importance of Leadership Leadership is an important subject that has been intensively researched by the various scholars, as it is very important not only in the context of project management, but also in the context of business management, organisational change, managing people and even for managing non-profit organisations (Robbins, 2005; Nielsen, Yarker, Brenner, Randall & […]

  • Entrepreneurship
    Leadership Practice Inventory (LPI)

    Leadership Practice Inventory (LPI) instrument is one of the frequently used tool to assess, gauge and research into leadership effectiveness of a particular manager within the context of business management. Such a tool had been found to be reliable, practical, possess of sound psychometric properties and as a good predictor of leadership effectiveness (Kouzes & […]

  • Economics and Finance
    An Essay on Inflation

    Introduction to Inflation Economically speaking, inflation can be defined as an increase in the general prices level (Moss, 2007). It is often referred to as the situation where too much money is chasing too few goods. A textbook definition of inflation is much complicated, whereby inflation is often defined as the continuing rise in the […]

  • Business Ethics
    Ethical Reasoning and Stakeholder Management

    In recent years, various corporate scandals have sparked the debates where businesses should adopt a socially responsible approach to decision making. It is argued that corporations have societal obligations to not only maximizing corporate profits for the shareholders, but instead should also consider the interests of the stakeholders as well. This is because corporations are […]

  • Marketing Management
    Marketing, Branding and Brand Equity

    Background In today competitive business environment, marketing is becoming a more important element to be properly and effectively managed by business owners and managers. As the business environment is becoming dynamic, volatile and competitive, it is crucial for the firms to enhance the marketing effectiveness and capabilities of the firm to stay relevant, competitive and […]

  • Tourism Management
    Global Trends in Tourism

    Introduction Tourism is a traditional and yet emerging industry in the recent years. The concept of tourism is nothing new, as the emergence of the concept can be easily traced back to history centuries ago. Today, a wide array of definition on tourism is available. For example, McIntosh, Goeldner and Ritchie (1995) define tourism as […]

  • Marketing Management
    Integrated Marketing Communication for Institutions of Higher Education

    Introduction to Integrated Marketing Communication (IMC) Defining Integrated Marketing Communication (IMC) Integrated marketing communications (or will be referred to as the IMC in the rest of this writing), is widely regarded as the marketing communication system that considers the business environment and communication mix in an holistic manner – in order to manage a particular […]

  • Human Resources Management
    HRM, HR Development and Training

    The subject of human resources management and development is a wide scholar area constantly drawing great attention from researchers. This is not hard to understand – no matter what strategy or technique is to be implemented by any organization, the quality of human capital is the determinant of success or failure of that implementation process. […]

  • Human Resources Management
    Some Key Theories on Cross Cultural Management

    Theory #1: each individual perceives the world differently; but it is possible to influence the people in a cultural group to share a similar way of perceiving the world. The very beginning of differences among people is due to their different interpretation to the events or occurrences around them. All sorts of conflicts may results […]

  • Human Resources Management
    Some Ideas to Manage Cross Cultural Team

    There are many ways to improve the performance and effectiveness of a cross cultural team. In fact, if a cross cultural team is managed correctly and properly, the diversity and the differences between people can be utilized as the source of competitive advantage and strengths of the particular team. The various methods, illustrated from the […]