• Case Study
    Comparative Analysis of Marketing Communication Strategies and Mix for Athletic Shoe Brands in the UK: Adidas vs. Nike.

    Introduction In the recent competitive and turbulent business environment, having a product, perhaps a high quality product is no longer sufficient to achieve significant competitive advantage in the marketplace. Corporation are entering a stage of fierce competition whereby the competition extend beyond the context of quality and attractive¬† products, but also on how the corporations […]

  • Case Study
    HRM Issues and The Solutions: A Case Study in Public Bank in China

    Introduction In this writing, the human resources management practices, polices as well as strategies for Public Bank will be analyzed and investigated. For this purpose, three areas of human resources management will be discussed, namely: (a) HRM planning and implementation, (b) performance evaluation and reward system, and lastly (c) strategic human resources management (SHRM). Public […]

  • Economics and Finance
    Similarities between US and UK economies

    Introduction Both United Kingdom (UK) and United States (US) have several similarities in terms of culture, economy and lifestyle. In this article, the extent to which the US and UK economies have become more similar over the past thirty years are discussed. The article is arranged as follow. Firstly, the concepts of market economy are […]

  • Human Resources Management
    Development and Evaluation of Training Programs in Organisation

    Introduction Recently, the business environment is becoming more competitive and demanding. To achieve sustainable competitive advantage in the market place is not an easy task for managers. Besides, at the turn of this century, the society as a whole is transforming into a knowledge-based economy, where the proportion of knowledge workers in companies have increased […]

  • Operation Management
    Order Winning Versus Order Qualifying

    1. Introduction According to Professor Terry Hill at London Business School, the design and structure of operations and marketing department in a firm should be mutually supportive and internally consistent. The interaction and the cooperation between operations and marketing functions are critically for any firm to achieve competitive advantage in the marketplace. From this paradigm, […]

  • Accounting
    A Financial Analysis on Microchips PLC

    Introduction Microchips PLC is a public listed company on the stock exchange. The company is involved in manufacturing of electronic components for sale to the audio and visual industry. The company serves as the OEM for some of the famous consumer electronics brand, such as Sony, Panasonic, Samsung and etc. In this writing, a detail […]

  • Accounting
    What is Lean Accounting?

      Introduction: Issues with Traditional Accounting Today, more and more organizations come to realize that traditional accounting systems are actively anti-lean. Specifically, the traditional accounting system and practices are often large, complex, wasteful processes requiring huge amounts of non-value work. They provide measurements and reports like labor efficiency and overhead absorption that motivate large batch […]