• Case Study
    A Strategic Analysis on Tesco

    Preface Tesco is a fast growing multinational company in the recent years, despite stiff competitions within the retailing industry around the world. The great success of Tesco provides many valuable lessons to scholars and practitioners. One area deserve serious attentions is about the successful strategic development of Tesco in the recent years, that enable the […]

  • Case Study
    Growth Strategies and PESTLE Analysis for ASDA

    Introduction ASDA is the fast rising retailers in UK. The report is divided into two parts. Firstly, this report will discuss the methods employed by ASDA for growth and expansion. The reasons of using both organic and acquisition for growth are outlined. Then, PESTLE analysis will be conducted to understand external factors affecting the business […]

  • Case Study
    Global Business Strategy: A Case Study on Disney Corporation

    Introduction This is a report on Disney Corporation and its global business strategy in the international market. The global business strategy of Disney will be investigated, and studied, in order to ferret out valuable lessons to be learned from the successes and failures of Disney expansions to the global market. Firstly, it will be discussed […]

  • Case Study
    A Marketing Research Report

    Executive Summary The competition within food and beverages industry is intense. Even cafeteria with strategic location may not attract sufficiently huge amount of traffic due to the competitive industry structure. In this research, the student cafeteria, namely cafeteria XYZ in the Brunel Business School is investigated. The study concentrates on the customer satisfaction and perceptions […]

  • Case Study
    Marketing Communication Mix: Apple versus Samsung

    Introduction Marketing communication mix is important in competitive business landscape, as the ability of any enterprise to communicate effectively and persuasively to the end users will ultimately affect the profitability and popularity of the products or services sold by that enterprise (Lazer, 1971). In this report, a comparative analysis on the marketing communication mix of […]

  • Case Study
    Financial and Strategic Analysis for Anta

    Identify a company to research. The company chosen is: ANTA Sports Products Limited.   Secure a copy of the external accounts and commence an analysis of these. Generally speaking, it can be seen that ANTA is a fast growing company. The revenue of the company is increasing, consistent with the trend that the retail stores […]

  • Case Study
    Financial and Strategic Analysis for Haier

    Identify a company to research. This will be quoted on the local (country) stock exchange, one that you can use for the examination and one that has accessible records for you to analyse. The company selected is Haier.   Secure a copy of the external accounts and commence an analysis of these. The various important […]

  • Case Study
    Management Tools, Applications and Methods: ANTA

    1.0 Introduction ANTA is a well-known sport equipments and apparels company in China. Indeed, it is a fast growing public listed company on Hong Kong Stock Exchange, with respectable track records in the past five years. The company is the Chinese Olympic Committee Official Partners. The logo of the company is shown in Figure 1 […]

  • Case Study
    Change Management in Proton Holdings

    Introduction In the recent decades, due to the rise of the era of globalization, competitions across borders among businesses are becoming more and more competitive. In such an era, it is apparent that changes are necessary for a firm to stay competent and relevant in the volatile and fast changing business environment (Johnson et. al., […]

  • Case Study
    Crisis Management: A Case Study on Toyota Recall Crisis

    Provide a critical analysis of a crises event utilizing appropriate crises management theory and frameworks. You may wish to examine the event from different stakeholder perspectives, organizational learning, culture, system, crises typologies and/ or using models such as the 7Cs, DEPOSE and so on.   Introduction In this article, a critical analysis will be performed […]

  • Case Study
    A Review of Dividend Policy of Tesco

    As shown in the Table 1 below, it can be seen that the Earning per Share (“EPS”) for Tesco is gradually increasing for the past five years, which had increased from 20.30 pence in the year 2006 to 31.82 pence in the year 2010. Consistent with that finding, the dividend per share for Tesco has […]

  • Case Study
    Jaguar Expansion to China

    Introduction In this report, the various strategies for effective human resources management in Jaguar in the contemporary business environment will be presented. Three areas pertinent to the company are change management; expatriate management as well as managing across culture. In fact, all these areas are not something faced by Jaguar in the current business environment, […]

  • Case Study
    A Digital Marketing Plan for Psyche

    Introduction In the recent years, it is not had to see how the emergence of internet had changes the business landscape beyond recognition. After a few years since the popularization of the internet, the rules, the conventional wisdom or theories on how to compete effectively in the competitive marketplace has been changing fast (Edelman, 2010). […]

  • Case Study
    A Strategic Analysis Report for Tesco Plc

    Introduction Company Background – Tesco In the past decades, Tesco has been growing very fast, to become a well-know international retailing corporations, with its operations can be found in three regions, namely Europe, United States and Asia around the globe. According to the company’s annual report in 2010, the retail business of Tesco can be […]

  • Case Study
    Leadership and Management Issues facing Southwest Airlines

    Introduction Structure of the Report In this report, the several leadership and management issues facing Southwest Airlines in the near future will be discussed. To perform this, an external analysis on Southwest Airlines will firstly be performed. Under this section, PESTEL and Porter Five Forces Framework will be applied. After the external factors are analyzed, […]

  • Case Study
    Value Innovation in Apple Inc.

    PART I Explain what you understand by the “value innovation strategy”. How might this type of strategy be implemented at a firm level? What is the role of marketing activities in successful implementation of this type of strategy for innovation and growth? Defining Value Innovation Strategy As argued by Kim & Mauborgne (1999), the value […]

  • Case Study
    An Essay on Strategic Management in Honda

    Introduction In this assignment, Honda case study will be used to analyze the several strategic thinking process and philosophies taught in the business schools. In the first part, the several paradoxes on strategic thinking will be discussed. In the conventional business thinking, trade-offs are inevitable, and a manager should choose one of the philosophy to […]

  • Case Study
    Internationalisation of Tesco

    Introduction to Tesco Started with a humble beginning in UK, Tesco has been growing very fast to become a powerful international retailing company around the world. In fact, it may be more appropriate to mention that Tesco had already become a diverse international business, thanks to the new strategic direction set by Tesco in 1997 […]

  • Case Study
    Strategic Management: A Case Study in Honda

    Introduction In this paper, several issues on global corporate strategy will be discussed. Honda will be used as the company to understand how the many concepts of strategic thinking process were applied in real business environment. In the first part, several managerial dichotomies were being reconciled by Honda, through creativity and breakthrough management concepts. In […]

  • Case Study
    Formulation of Strategic Options for Apple Inc.

    Introduction In the last few years, Apple Inc (hereby abbreviated as ‘Apple’ in the following essay) had emerged as the outstanding players in three of the following industry: (a) personal computer, (b) portable media player, and (c) smart phones. The company offers various state-of-the-art electronics products to consumers worldwide, which include: “Macintosh (“Mac”) computers, iPhone, […]