• International Business
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    Importance of Strategic Alliances and Acquisitions for the Strategy of Multi-National Businesses

    Introduction In the new century, multinational corporations are forced to venture into the international context to seek for growth and higher profitability (Qiu, 2010). Thus, it is observed that corporate exercises such as strategic alliances and strategic acquisitions are becoming common nowadays. In fact, as the business environment is becoming more competitive, there are experts […]

  • Entrepreneurship
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    An Analysis of Howard Schultz’s Leadership Style

    Introduction Starbuck is a company that place huge importance in its people. It is argued by the company that people are important for the company success, because it is people, but not products that enable Starbuck to attain competitive advantage in the marketplace. Such a competitive edge is not easy copied by the competitors, as […]

  • Case Study
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    Strategy Concepts and Applications: Nestle

    Introduction In this assignment, various issues regarding corporate strategies at Nestle are discussed. In the following sections, four main areas in this context are discussed. Firstly, the cross business strategies within Nestle are discussed. Secondly, a brief discussion on corporate growth strategies and directions of Nestle is presented. Besides, how Nestle utilize several corporate management […]

  • Case Study
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    A Strategic Marketing Audit for Barclays Plc

    Introduction Barclays plc is an international-famous British-based financial services firm with 300 years of history and expertise in banking. The company provides a variety of services ranging from personal banking, corporate and business banking, investment banking and wealth management. The firm’s operations can be found across fifty countries across Europe, US, and Africa and Asia […]

  • Change Management
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    Managing Change and Creativity In Organization: Google

    INTRODUCTION In the fast changing and turbulent business and economic environment, creativity and innovation is increasingly important for the success and performance of a firm. To begin, creativity is a sort of mental process, either conscious or unconscious, that generates ideas, concepts and associations of various elements in the world. Innovation, however, is the profitable […]

  • Case Study
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    Supply Chain Management, Key Success Factors and Performance of Walmart in China

    Introduction In this writing, the popular topic of supply chain management is discussed. Wal-Mart is used as a case study for this purpose. The company is chosen primarily because the company’s successes in the United States are astounding. The various innovation and new philosophies adopted by the company’s supply chain management in US are researched […]

  • Marketing Management
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    A Marketing Plan for Bentley

    Introduction Bentley is a famous luxury brand in the automobile market, where the car designed and manufactured are breathtaking, made for extreme speed and performance, and yet handcrafted with distinctive design for rich people. The car manufacturer is of world class top quality, but the volatile and gloomy economic outlook around the world is hurting […]

  • Accounting
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    Why Adoption of Balance Scorecard can be Beneficial?

    There are various advantages from the adoption of Balance Scorecard methodology, as indicated by the popularity of the method and the large amounts of US Corporations as well as the government departments are trying to embrace Balance Scorecard approach to improve performance. First of all, the traditional methods of analyzing and improving company performance with […]

  • Accounting
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    Challenges in Implementation of Balance Scorecard

    Although the concept of Balance Scorecard is powerful and logical, the implementation of it is nothing easy. There are many reasons that the implementation of Balance Scorecard can be challenging. These issues are presented as follow. To define and select the relevant measures as the Key Performance Indicators are not something easy. It is not […]

  • Case Study
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    Strategic Management Case Study: Claire’s Stores

    A.    INTRODUCTION The report is presenting as follow. In the first part, the current challenges as well as the key changes in the general business environment and the industry landscape that affect CLE’s operations will be discussed. Later, the discussion will shift from the macro-environmental analysis to the micro-environmental or firm-specific analysis. In the last […]

  • Design Management
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    What makes for a successful design consultancy firm?

     Chapter 1: Introduction To create a successful design consultancy firm is never an easy task – particularly in the turbulent business environment as we are facing now. However, a successful design consultancy firm can be profitable and sustainable, as the lifestyles of the modern people are increasingly focusing on arts and beauty. It is observed […]

  • Economics and Finance
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    Economics Characteristics of Value Innovation Strategies Under the Concept of ‘Blue Ocean Strategy’

    Blue Ocean Strategy The strategic logic employed by creators of blue oceans is called value innovation. Instead of focusing on beating the competition, W. Chan Kim and Renee Mauborgne (2005) suggested that we should focus on creating a “huge leap” in value (by using the six principles of Blue Ocean Strategy) for both buyers and […]

  • Marketing Management
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    Analytical Tools for Strategic and Competitive Analysis

    INTRODUCTION Nowadays, all business is operating within an ever-changing complex environment. To gain more profit and compete well among many of rivals, it is essential to understand and analyze the environment very well before establishing the business plan. Therefore, the analytical tool plays very important role in modern business competitive analysis. In this writing, we […]

  • Marketing Management
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    A Critical Review of PESTLE, Porter Five Forces and SWOT Analysis Frameworks

    1.0    Introduction The ever-changing complex competitive business environment makes huge challenges for the organization and managers to pay much more attention on their business strategic plan. Therefore, they must have essential analytical tools of different levels to help and identify what factors will affect the environment, which kinds of elements impact on the competition and […]

  • Case Study
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    Comparative strategic analysis in the mobile phone industry: Apple Versus Samsung

    Abstract This is a comparative strategic analysis on two of the leading giants in the mobile smart phone industry, namely: Apple versus Samsung. The comparative strategic analysis was conducted through these tools: (i) Resource-Based View (RBV), (ii) Porter’s Generic Strategic framework (i.e., strategic positioning), (iii) Blue Ocean Strategy, (iv) McKinsey 7s framework, and (v) Value […]

  • Case Study
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    Porter Five Forces Analysis on Apple Inc.

    1.0   Introduction This report will analyse about the future prospect of Apple Inc. (“Apple”), so to arrive at a conclusion if to invest in the company. For that, these issues will be investigated: nature of Apple and the industry, performance of the company, and the competitive pressures. 2.0   Nature of Company and Industry Apple is […]

  • Case Study
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    A Marketing Audit and Communication Plan for Lego Corporation

    1.0   Introduction Lego, which name derived from the Danish words “leg godt” (i.e., means ‘play well’) (Brown-Humes, 2004; Carter, 2003), is the toy company originated from Denmark that allows children, and others, to develop their creativity, imagination and curiosity through ‘bricks’ (Allagui, 2008). Upon the company disastrous financially losing year in 2003 (Brown-Humes, 2004), the […]

  • Case Study
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    A Strategic Analysis on Samsung

    Introduction The company selected for analysis is Samsung, with the focus specifically on Samsung Electronics – the most substantial strategic business unit for the group. The time period included in analysis in this report will be from 2002 towards 2014. This is because that is the time that Samsung slowly emerge as the key global […]

  • Business Ethics
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    Shareholder versus Stakeholder Management

    It is well acknowledged that a company should be managed to meet the needs of shareholders, as after all the shareholders are the provider of capital and hence, it is necessary to pay attention to how to earn the necessary returns for the capital provided by the shareholders. In such a perspective, the main objective […]

  • Case Study
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    RBV and VRIO: A Case Study on Zara

    Introduction Under the perspective of resource based view, a firm competency and resources are what enable a firm to gain competitive advantage. This perspective is particularly useful in analysing Zara, a fashion retailer – on how the firm achieve competitive advantage in the fashion industry. To perform the analysis, the VRIO framework will be used. […]