• Case Study
    Analysis on the Fashion Industry and Implications for Zara

    Introduction Industry structure is crucial factor that can affect the profitability of a company. In this case study on Zara, analysing how industry life cycle and associated industry structure can affect the competitive advantage of the company will be performed. Industry Life Cycle In theory, there are five phases of industry life cycle: development, introduction, […]

  • Case Study
    A Strategic Analysis and Comparison on Volkswagen versus Toyota

    Introduction This is the summary on analysis of European car industry, with later the focus of analysis concentrate on the strategy employed by Volkswagen and Toyota to cope with such business environment. A critical analysis will also be provided to gauge if the two companies able to gain competitive advantage from such strategies. Analysis of […]

  • Case Study
    A Strategic Management Analysis on Apple Computer

    1.0   Introduction This is a report analysing the strategic management process and details in Apple Computer. Apple Computer is selected because it is one of the respectable firms, that turnaround from a near bankruptcy position, due to the successful transformation of the company by Steve Jobs (Cusumano, 2010; Elkind, 2008; Kirkpatrick, 2008; Finkle & Mallin, 2010). In […]

  • Business Ethics
    Ethical Reasoning and Stakeholder Management

    In recent years, various corporate scandals have sparked the debates where businesses should adopt a socially responsible approach to decision making. It is argued that corporations have societal obligations to not only maximizing corporate profits for the shareholders, but instead should also consider the interests of the stakeholders as well. This is because corporations are […]